Creative Goal
Make a kitchen appliance feel like a daily ritual worth paying more for.
Short-Form Video
De'Longhi Rivelia Product Campaign
This concept treats the Rivelia as part of a morning ritual rather than an appliance: steam, warm kitchen light, the first pour. The hero still and the vertical film share the same palette and staging, so the campaign reads consistently in a feed, on a product page or in a pitch deck. Unofficial spec work — not affiliated with De'Longhi.
9:16Unofficial Concept2026
My Role
Product art direction, AI image generation, video concept, edit direction
Tools and AI Models
Seedance 2.0, GPT Image 2, Suno, CapCut
Client / Status
De'Longhi — Spec project
Supporting Media
Frames and Previews
Open any supporting frame for a closer look at the visual direction behind the project.
Deliverables
- Product hero still
- 40s 9:16 social film
- Campaign visual direction
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