Commercials — L'Instinct (spec)
AI video & product visuals for ecommerce brands
Launch-ready product ads without the full production crew.
I turn your product into commercials, paid-social creative and campaign stills — developed from concept through final edit and delivered in 10–14 days, ready for the platforms where they’ll run.
Product Ad
Product Campaign
UGC Promo
From concept to delivery
One creative partner. One consistent campaign.
Featured Work
Selected Projects
Commercials, short-form ads and product visuals. Click any film to watch it with sound, or open a project for the concept, my role and the tools.
Commercials — All for Paws (spec)
Automatic Ball Launcher Product Ad
View project →More Work
Commercials
Indian Restaurant Promo
→Short-Form Video
Client WorkAnimomo App UGC Promo
→
Product Visuals
Spec ProjectL'Instinct Perfume Product Visual
→Short-Form Video
GoColorize Promo
→
Product Visuals
Spec ProjectCrispine Sparkling Product Visual
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Product Visuals
Spec ProjectLuma Paws Lifestyle Product Visual
→Commercials
Spec ProjectCrispine Hyper Motion Commercial
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Product Visuals
Spec ProjectFrost Roast Hero Image
→Short-Form Video
Spec ProjectLuma Paws Short-Form Ad
→Short-Form Video
Spec ProjectKickJoy Catnip Kicker Toy Ad
→Short-Form Video
Spec ProjectLegal Services Promo
→Short-Form Video
Spec ProjectDe'Longhi Rivelia Product Campaign
→Services
Everything you need to launch your product visually
From the first concept to campaign-ready films and stills, each service is designed to give your product one consistent visual system.
Product Commercials & Launch Films
Cinematic product films and hero ads for launches, landing pages, retail listings and paid campaigns — built to make the product clear, desirable and memorable.
Social Ads & Creative Variations
Platform-native ads for TikTok, Reels and Shorts. UGC-style or polished, with variations you can test and refresh without arranging another shoot.
Product Imagery & Campaign Stills
Studio-quality hero images, lifestyle scenes and advertising stills without the studio logistics — art-directed to match the rest of your campaign.
Concepts, Scripts & Storyboards
Creative directions, scripts and concept frames that let you evaluate the idea, align on the look and control the scope before production begins.
Not sure which format you need? Tell me about your product and where the campaign will run.
Get a project estimateProcess
How it works
Brief to final in 10–14 days.
Step 1
Brief
Send your product, goal, platform and brand references. I'll review everything and come back with any questions before production begins.
Step 2
Concept
I develop creative directions and concept frames so you can approve the visual route before full production.
Step 3
Production
I generate the shots, then edit, grade and sound-design them into a complete first cut for your review.
Step 4
Delivery
You receive the approved files in the agreed formats, ready for your ads, product pages and social channels.
About
About Jan Walter
I’m Jan Walter, an AI video creator based in Sweden. I make commercials, product films and social ads for ecommerce brands — combining AI generation with hands-on creative direction, editing and sound design.
AI gets me 80% of the way. The last 20% — pacing, composition, product accuracy, brand feel — is craft, and that’s the part clients pay for.
Every project ships as finished, usable ad content: correct formats, clean edits, ready for the platforms it was made for.
SeedanceKlingMidjourneyNano Banana ProGPT Image 2SunoElevenLabsDaVinci ResolveCapCut
FAQ
Common questions
How long does production take?
Most single-video projects are planned around a 10–14 day production window once the concept is approved. Larger campaigns may take longer. You'll review the direction and full cut along the way, so there are no surprises at delivery.
What does it cost?
Every project is quoted to the brief. Because the workflow avoids many of the crew, studio and location costs of a traditional shoot, the budget stays focused on creative development and finished assets. Length, formats and complexity determine the final price.
Can you keep our product and brand accurate?
Yes. Product details, packaging, colors and tone are established in concept frames before production. Keeping them consistent across every shot is part of the review process, not something left until final delivery.
Is the work fully AI-generated?
AI handles image and motion generation. The concept, direction, editing, sound design and final polish are hands-on — and I'm always transparent about which tools were used.
Who owns the finished work?
You receive the agreed rights to use the finished deliverables. Ownership and usage scope are set out in the project agreement, including where the work can run — such as web, organic social, paid media or broadcast — so everything is clear before production begins.
What do you need from me to get started?
A product link or reference images, any brand guidelines you have, where the content will run and what you want it to achieve. If the brief is still rough, I can help shape the creative direction before production begins.
Contact
Tell me about your product.
Send a few lines about what you sell and what you need — I’ll reply within 24 hours with initial thoughts and a price range.
Prefer email?