Creative Goal
Build a fragrance launch film around a single joke strong enough to carry the whole story.
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Commercials
L'Instinct Cinematic Commercial
A spec commercial for L'Instinct, a fictional fragrance, told through bloodhound-headed characters — the joke being that the animal famous for its nose can't resist this scent either. The story moves from a perfume counter to a gift to a couple's quiet reunion, closing on the bottle in sharp focus on marble with the embrace blurred behind it. Sound design and score are original, cut to match the pacing beat for beat.
16:9Unofficial Concept2026
My Role
Creative concept, AI video generation, edit, sound design, color
Tools and AI Models
Seedance 2.0, DaVinci Resolve, Suno
Client / Status
L'Instinct — Spec project
Supporting Media
Frames and Previews
Open any supporting frame for a closer look at the visual direction behind the project.
Deliverables
- 60s 16:9 launch film
- Product hero banner video
- Product hero still
- Original score and sound design
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